After rolling out a test in June that people open articles 40% more often after seeing the prompt, the social media giant says, and the amount of people opening articles before retweeting went up by 33%.Twitter says the company has seen “more reading” and “more informed tweeting.” In fact,
“Some people didn’t end up RTing after opening the article — which is fine! Some Tweets are best left in drafts,” Twitter noted.
The company says it’s working on bringing these prompts, which were initially tested on Android devices, to users globally soon. It’s also working on “Making the prompt smaller after you’ve seen it once, because we get that you get it.”
Social media can be a, and social networks have come under fire for not doing more to prevent the misuse of their platforms.