The Facebook content oversight board is open to hear your complaints.
Facebook and Instagram users can begin submitting cases to the board for review if they believe the social networks pulled their posts down wrongly. The social networks can also bring cases to the 20-member board for review. In the future, the board will also be able to review posts the social networks decide to leave up but generate user complaints.
Two years in the making, the board can uphold or overturn Facebook’s decisions, and the social network will be bound by its decisions. The company built a new system, called a case management tool, that allows the board members, who are located around the world, to track appeals while preserving the security of personally identifiable user information. The board, made up of former judges, lawyers and journalists, has up to 90 days to reach a decision on most cases. Expedited cases will be completed in a minimum of 30 days.
“Facebook must implement our decisions unless doing so could violate the law,” Helle Thorning-Schmidt, a former Danish prime minister who serves as a co-chair of the board, said in a press briefing. “We will, of course, hold the company accountable to their commitment to this.”
Critics of the social media giant, which was used by Russia in an influence campaign during the 2016 presidential election, say it isn’t taking its responsibility seriously enough. Social media companies, including Facebook, have already come under scrutiny for interfering with the spread of some information, most recently an unverified New York Post story about Democratic nominee Joe Biden’s son.
On the same day the oversight board launched, Senate Republicans voted to subpoena Zuckerberg, as well as the head of Twitter, to testify about the handling of the Post story and alleged anti-conservative bias. (Zuckerberg, along with the heads of Twitter and Google, is also set to testify next week before Congress about how the social network makes decisions.)
One group of vocal critics, which calls itself the Real Facebook Oversight Board, has begun scrutinizing the social network’s content moderation decisions and policies. The shadow oversight board conducts its sessions in public for anyone to watch. The platform: Facebook Live.
Here’s what you need to know about Facebook’s oversight board:
Sounds like this board will have a lot of responsibility. What can it do?
Let’s get something straight: The oversight board isn’t going to do the same job as content moderators, who make decisions on whether individual posts to Facebook comply with the social network’s rules. The board exists to support the “right to free expression” of Facebook’s 2.7 billion users.
The board functions a lot like a court, which isn’t surprising given that a Harvard law professor came up with the idea. Users who believe content moderators have removed their posts improperly can appeal to the board for a second opinion. If the board sides with the user, Facebook must restore the post. Facebook can also refer cases to the board.
The oversight board can also make suggestions for changes to Facebook’s policies. Over time, those recommendations could affect what users are allowed to post, which could make content moderation easier.
Why does Facebook need an oversight board in the first place?
Facebook gets criticized by just about everybody for just about every decision it makes. Conservatives say the company — and the rest of Silicon Valley — is biased against their views. They point to bans of right-wing provocateurs Alex Jones and Milo Yiannopoulos to support their case.
The social network doesn’t get much love from progressives, either. They complain Facebook has become a toxic swamp of racist, sexist and misleading speech. In July, some progressive groups underlined their concerns by calling on companies not to advertise on Facebook and publicizing the boycott with the hashtag #StopHateForProfit.
The oversight board can help Facebook deal with those complaints while lending credibility to the social network’s community standards, a code of conduct that prohibits hate speech, child nudity and a host of other offensive content. By letting an independent board guide decisions about this content, Facebook hopes it’ll develop a more consistent application of its rules, which in the past have generated complaints for appearing arbitrary.
One example: Facebook’s 2016 removal of an iconic Vietnam War photo that shows a naked girl fleeing a napalm attack. The company defended the removal, saying the Pulitzer Prize winning image violated its rules on child nudity. It reversed its decision shortly afterward as global criticism mounted, prompting COO Sheryl Sandberg to apologize to Norway’s prime minister.
Got it. But why does Facebook need to create an independent organization?
It’s no secret that Facebook has a trust problem. Regulators, politicians and the public all question whether the decisions the company makes serve its users or itself. Making the board independent of Facebook should, the company reckons, give people confidence that its decisions are being made on the merits of the situation, not on the basis of the company’s interests.
OK. So who has Facebook chosen to be on this board?
Earlier this year, Facebook named the first 20 members of the board, a lineup that includes former judges and current lawyers, as well as professors and journalists. It also includes a former prime minister and a Nobel Peace Prize winner. The board could eventually be expanded to 40 people.
The social network chose a diverse group. The members have lived in nearly 30 countries and speak almost as many languages. About a quarter come from the US and Canada.
At the time of the announcement, Helle Thorning-Schmidt, who served as Denmark’s prime minister from 2011 to 2015, said one of the board’s biggest advantages would be removing some of the content-moderation responsibility from Facebook itself. As it stands, she said, the decision-making is too centralized.
“Social media can spread speech that is hateful, deceitful and harmful,” she said. “And until now, some of the most difficult decisions around content have been made by Facebook, and you could say ultimately by Mark Zuckerberg.”
Serving on the board is a part-time job, with members paid through a multimillion-dollar trust. Board members will serve a three-year term. The board will have the power to select future members. It’ll hear cases in panels of five members chosen at random.
Wait a minute. Facebook is paying the board? Is it really independent?
If you’re skeptical, we hear you. Facebook doesn’t have a great reputation for transparency.
That said, the charter establishing the board provides details of the efforts Facebook is taking to ensure the board’s independence. For example, the board isn’t a subsidiary of Facebook; it’s a separate entity with its own headquarters and staff. It maintains its own website (in 18 languages, if you count US and UK English separately) and its own Twitter account.
Still, when it comes to money — where the rubber hits the road — the board is indirectly funded by Facebook through the trust. Facebook is funding the trust to the tune of $130 million, which it estimates will cover years of expenses.
Facebook says it’ll abide by the board’s decisions even in cases when it disagrees with a judgment. (The social network says the only exceptions would be decisions that would force it to violate the law, an unlikely occurrence given the legal background of many board members.)
The board will also try to keep Facebook accountable, publishing an annual report that’ll include a review of Facebook’s actions as a result of its decisions.
“It’ll be very embarrassing for Facebook,” Thorning-Schmidt said, “if they don’t live up to their end of this bargain.”