September 19, 2020
Budget TV-maker TCL wants to sell you tablets, too

Budget TV-maker TCL wants to sell you tablets, too


tcl-10-tab-max-03

TCL

After launching a new line of phones at IFA last year, TCL is sticking to its strategy of slapping its own label on more gadgets: This time to its tablets.

The Chinese electronics manufacturer unveiled the TCL 10 TabMax and the TCL 10 TabMid at the annual tech conference in Berlin, signalling a commitment to ramp up its portfolio of its own-brand consumer electronics. The Android-equipped tablet line is planned for an international release starting next quarter, according to the company. It’s also launching a smartwatch for older people and next-gen earbuds.

Although TCL is a new name in the tablet category, the publicly listed company has a history of designing, manufacturing and marketing tablets for other brands: TCL has produced tablets carrying the Alcatel name and is one of British telecom carrier Vodafone’s largest tablet suppliers.

tcl-nxtpaper-02

TCL

Touted as a “productivity powerhouse”, the higher-end TabMax 10 brings with it features including an 8,000-mAh battery, a sizeable high-res screen (FHD plus, 10.36 inches), a 13-megapixel main camera and a stylus. It also has a Kids Mode feature that allows parents to monitor their kids’ activities and personalize access to content. The TCL 10 TabMax, which will be available in 4G and Wi-Fi only models, will cost 249 euros (which converts to about $290, £220 or AU$400) and 299 euros respectively. The base TCL 10 TabMid will cost 229 euros. 

TCL was founded in the 1990s, but it’s expanded from its TV-making origins in recent years. With its new tablets and a range of TCL-branded devices, it hopes to establish itself as integrated consumer electronics company like South Korean giants, Samsung or LG. In 2019, TCL launched a mid-range handset, called the TCL Plex, at the Berlin tech conference, but the Chinese company has made no secret of its ambitions to become a serious contender in 5G and foldable phones category.

Along with the slew of new gadgets, the company introduced an improved display technology, known as TCL Nxtpaper, which is designed to mirror the experience of reading on paper. TCL claims it’s the world’s first “zero eye strain” display, saying it has more contrast and offers more efficiency than a traditional LCD screen. The company says the screens will be thinner when deployed to devices and will be up to 65% more energy efficient than LCDs. For this tech, TCL says it paired a reflective screen to repurpose natural light.

Key specs: TCL TabMid vs TabMax

TCL 10 TabMid TCL 10 TabMax
Display size, resolution 8-inch; 1200 x 1290 pixels 10.36-inch; FHD+ 2000 x 1200 pixels
Weight 325 grams TBC
Dimensions (Millimeters) 209.4 x 125.2 x 8.55mm 247.8 x 157.56 x 7.65mm
Mobile software Android 10 Android 10
Camera 8-megapixel 13-megapixel 
Front-facing camera 5-megapixel 8-megapixel
Processor Snapdragon 665 Mali-G72 MP3 800MHz; Octa-Core (4 x Cortex-A73 2.0GHz, 4 x Cortex-A53 2.0GHz)
Storage 64GB 64GB
RAM 4GB 4GB
Expandable storage Yes, up to 256 GB (microSD card) Yes, up to 256GB (microSD card)
Battery 5,500 mAh 8,000 mAh



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