Apple is expanding a new store design meant to help protect employees and shoppers ahead of an expected massive iPhone 12 launch. The new format, called “express,” puts plexiglass-protected sales counters in front with a wall of accessories and products behind them. Customers then schedule appointments to pick up orders or fix their devices.
The new design will likely help the tech giant navigate managing its stores during what’s expected to be a busy holiday shopping season. Apple, which has been testing the new design in some stores, didn’t immediately respond to a request for comment. Reuters earlier reported the news.
The new store plans come as Apple prepares to launch the 5G wireless technology. CNET’s Patrick Holland said in his review that the device is “ .” Early customers appear to agree, with one analyst saying initial preorders .and newly added
Though Apple fans may be excited about the device, and Apple’s changing the format of its stores, CNET’s Roger Cheng. “Waiting in the usual hyped-up Apple store line isn’t worth the risk of getting the coronavirus,” . “Skip the stores.”