Amazon Prime Video on iOS and Apple TV now allows you to buy or rent movies and series right from the Amazon Prime app, instead of directing you to a web browser. As spotted earlier Wednesday by The Verge, Amazon has stopped avoiding the App Store fee by allowing in-app purchases across iPhone, iPad and Apple TV devices.
When you load the Amazon Prime Video app, there’s a screen that now says “New: Rent or buy movies and more on your Apple device” at the top. You can then click to buy anything from inside the app, although 4K versions appear to be missing right now.
Amazon didn’t immediately respond to a request for comment.